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The directory, started in 1982, is considered the recognized reference authority.  It contains full, accurate and up-to-date listings in Alberta of 600 general insurance broker offices, 90 independent adjusting offices, 270 general and life insurer offices, and 50 insurance association and government-related offices.  In addition, 3000 senior insurance personnel are listed and cross-referenced; 130 trades and suppliers also included.  The 240-page coil-bound book is used primarily by general insurance brokers, adjusters and insurers in Alberta.  More than 80% of all books sold are ordered in advance of publication each year.  More than 85% of display advertisers renew their ads in the following year.

Ordering a Book
2010 edition: Please send cheque or money order to Insurancewest Media Ltd. Price is $48.  5% GST and 7% B.C. Sales Tax are additional.  Orders from B.C., remit $53.76; elsewhere $50.40.  Includes shipping/handling.  Published annually in January.  The books are also sold over the counter by the Insurance Brokers Association of Alberta, 1000-10109 106th Street, in Edmonton.  Click to view sample pages of this directory. 

Circulation (2009 edition at May 2009)

Paid Circ.

General Insur. Companies
General Insur. Brokers
Independent Adjusters
Other, IBAA counter sales

580

590

220

200

 
 
  

1590

Controlled Circulation (non-paid) 
Government, Advertisers, etc.

240

Total Copies

1830


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