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General Advertising Rates - black/white space
Rate Card #32 effective July 2009
Production (typesetting and make-up) is additional
Rates shown are per time
  1 Time 3 Times 6 Times
1 page  $2290 $1960 $1730
2/3 page 1980 1730 1470
1/2 page 1550 1330 1150
1/3 page 1140 990 880
1/4 page 970 850 730
1/6 page 730 630 550

Colour
Matched colour (extra) $540 per insertion. 
4-colour process (extra) $1250. 

Covers, Specifed Positions, Inserts
1st cover...................

Not sold

2nd cover, 3rd cover....

Extra 20% on space

4th cover...................

Extra 30% on space

(In addition, 4-colour process required for above)
Specified positions.....

Extra 20% on space

Inserts.......................

Prices and mechanical sizes on request

Deadlines
Published six times per year about the 15th of February, April, June, August, October, December.  Closing dates for space and for pubsetting are Jan 10, Mar 10, May 10, Jul 10, Sept 10, Nov 10. Final digital-supplied material required by the 15th.

Display Ad Space Sizes
  WIDE DEEP
1 page 7" 10"
2/3 vert 4-9/16" 10"
1/2 hz 7" 4-7/8"
1/2 isl 4-9/16" 7-1/4"
1/3 sq 4-9/16" 4-7/8"
1/3 vert 2-3/16" 10"
1/3 hz 7" 3-1/4"
1/4 hz 7" 2-3/8"
1/4 vert 2-3/16" 7-1/4"
1/4 sq 4-9/16" 3-1/2"
1/6 hz 4-9/16" 2-3/8"
1/6 vert 2-3/16" 4-7/8"

Appointment Notices
Photos extra; high resolution JPG (or 5" x 7" print) preferred.  Unless otherwise specified, single-person advertisements in editorial style run as (and
Trim size 8-1/8" x 10-3/4"
Type page 7" x 10"
Bleed page 8-3/8" x 11"
Double page spread 15-1/8" x 10" deep
DPS-bleed 16-1/2" x 11"
Column width 2-3/16" (13 picas)
Dbl column 4-9/16" (27.5 picas)
Cols per page 3
Bleeds accepted only for full-page
Linescreen 175 LPI.

charged at) 1/6 page (vertical) for normal length.  Longer copy: 1/4 page (vertical).  Two-person notices usually run as 1/3 page (square) unless otherwise specified.

Mechanical Requirements
Saddle-stitched.
Digital file accepted with requirements as follows, please:

- All digital files must be adapted for use on a PC platform.
- We prefer receiving your ad in high resolution EPS or PDF format.
Convert all type to outlines, curves or graphic (fonts therefore not needed). Also include, separately, all linked files for any required graphics/images.
- Our second choice is TIF format.
Resolution set at 300 DPI at 100%. 
- Ad files to run B&W must be sent to us as only B&W
, with no colour included. Colour TIFs or JPGs to be set at CMYK, not RGB or other modes.
- Future revisions to this ad file can only be made by you.
For your peace of mind, utilizing these formats ensures that future file access will be blocked to us.
- A hard copy of your display ad should be faxed to us
(604-874-3922) - or should be enclosed with the disk being shipped.
- You are urged to double-check the actual dimensions
of your finished display ad before sending, to ensure they match our required mechanical sizes.
- We cannot accept display ads submitted in word processing or office-type software
such as MSWord, WordPerfect, MSPublisher, MSPowerPoint etc. If these are your only options, please consult your printing supplier or prepress service bureau for acceptable formats, conversion or film output.
- Any Questions?
Please don't hesitate to call our art department in Vancouver: Wil Wong, at 604-874-1001 or toll-free 1-800-888-8811. Fax 604-874-3922.
- Our email address
is manager@insurancewest.ca - recommended maximum file size is 3MB.

Helpful DTP tips, comments:
- TIF
is a half-tone format based on dots that make up the printed image; therefore, the printing of small type sizes greatly depends on resolution. We recommend 300 DPI at 100% for best results.
- EPS
and PDF are vector-based formats which utilize mathematical equations. Type is composed by using curves and lines, thus ensuring a sharper, cleaner-looking image.
- Quark users
(Mac/PC): Save as an EPS. Open in Illustrator, Corel or another draw program, embed all logo/images and convert all type to outlines. If you cannot re-edit the EPS file, you will need to submit all linked files separately (logos, images and fonts).

Conditions
Insertion of advertising and all copy, photos and graphics subject to approval and acceptance by the publisher (and/or Insurance Brokers Association of B.C. with respect to BC Broker insertions).  They will be under no liability for failure to insert any advertisement, or for copy errors, libelous statements or unauthorized use of material or photographs contained in an advertisement.
Cancellations not accepted after closing date.
Advertisers may be short-rated if agreed number of insertions is not completed within 12 months from the first insertion.
When new rates are announced, current advertisers will be protected until December 31st at the old rates in the event that their agreed run has not been completed.
-  INSURANCEWEST is a registered trademark of Insurancewest Media Ltd.

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