General Advertising Rates
- black/white space
Rate Card #32
effective July 2009
Production (typesetting and make-up) is additional
Rates shown are per time
| |
1
Time |
3
Times |
6
Times |
| 1
page |
$2290 |
$1960 |
$1730 |
| 2/3
page |
1980 |
1730 |
1470 |
| 1/2
page |
1550 |
1330 |
1150 |
| 1/3
page |
1140 |
990 |
880 |
| 1/4
page |
970 |
850 |
730 |
| 1/6
page |
730 |
630 |
550 |
Colour
Matched colour (extra) $540 per insertion.
4-colour process (extra) $1250.
Covers, Specifed
Positions, Inserts
| 1st cover................... |
Not sold
|
| 2nd cover, 3rd
cover.... |
Extra 20% on
space
|
| 4th cover................... |
Extra 30% on
space
|
| (In addition,
4-colour process required for above) |
| Specified positions..... |
Extra 20% on
space
|
| Inserts....................... |
Prices and mechanical
sizes on request
|
Deadlines
Published six times per
year about the 15th of February, April, June, August, October,
December. Closing dates for space and for pubsetting
are Jan 10, Mar 10, May 10, Jul 10, Sept 10, Nov 10.
Final digital-supplied material required by the 15th.
Display Ad Space
Sizes
|
| |
WIDE |
DEEP |
| 1
page |
7" |
10" |
| 2/3
vert |
4-9/16" |
10" |
| 1/2
hz |
7" |
4-7/8" |
| 1/2
isl |
4-9/16" |
7-1/4" |
| 1/3
sq |
4-9/16" |
4-7/8" |
| 1/3
vert |
2-3/16" |
10" |
| 1/3
hz |
7" |
3-1/4" |
| 1/4
hz |
7" |
2-3/8" |
| 1/4
vert |
2-3/16" |
7-1/4" |
| 1/4
sq |
4-9/16" |
3-1/2" |
| 1/6
hz |
4-9/16" |
2-3/8" |
| 1/6
vert |
2-3/16" |
4-7/8" |
Appointment Notices
Photos extra; high resolution JPG (or 5" x 7"
print) preferred.
Unless otherwise specified, single-person advertisements in
editorial style run as (and
|
|
Trim size |
8-1/8" x 10-3/4" |
| Type
page |
7"
x 10" |
| Bleed
page |
8-3/8"
x 11" |
| Double
page spread |
15-1/8"
x 10" deep |
| DPS-bleed |
16-1/2"
x 11" |
| Column
width |
2-3/16"
(13 picas) |
| Dbl
column |
4-9/16"
(27.5 picas) |
| Cols
per page |
3 |
|
Bleeds accepted only for full-page |
|
Linescreen 175 LPI. |
|
|
charged at) 1/6 page (vertical)
for normal length. Longer copy: 1/4 page (vertical).
Two-person notices usually run as 1/3 page (square) unless
otherwise specified.
|
|
Mechanical Requirements
Saddle-stitched.
Digital file accepted with requirements as
follows,
please:
- All digital files must be
adapted for use on a PC platform.
- We prefer receiving your
ad in high resolution EPS or PDF format. Convert all type to outlines, curves or
graphic (fonts therefore not needed). Also include,
separately, all linked files for any
required graphics/images.
- Our second choice is TIF format. Resolution set at 300 DPI at 100%.
- Ad files to run B&W must
be sent to us as only B&W, with no colour included. Colour
TIFs or JPGs to be set at CMYK, not RGB or other modes.
- Future revisions to this
ad file can only be made by you. For your peace of mind,
utilizing these formats ensures that future file access will
be blocked to us.
- A hard copy of your
display ad should be faxed to us
(604-874-3922) - or
should be enclosed with the disk
being shipped.
- You are urged to
double-check the actual dimensions of your finished
display ad before sending, to ensure they match our required
mechanical sizes.
- We cannot accept display
ads submitted in word processing or office-type software
such as MSWord, WordPerfect, MSPublisher, MSPowerPoint etc. If
these are your only options, please consult your printing
supplier or prepress service bureau for acceptable formats,
conversion
or film output.
- Any Questions? Please don't hesitate to call our art
department in Vancouver: Wil Wong, at 604-874-1001 or toll-free
1-800-888-8811. Fax 604-874-3922.
- Our email address
is
manager@insurancewest.ca - recommended maximum file size
is 3MB.
Helpful DTP tips, comments:
- TIF is a half-tone
format based on dots that make up the printed image; therefore,
the printing of small type sizes greatly depends on resolution.
We recommend 300 DPI at 100% for best results.
- EPS and PDF are
vector-based formats which utilize mathematical equations. Type
is composed by using curves and lines, thus ensuring a sharper,
cleaner-looking image.
- Quark users (Mac/PC):
Save as an EPS. Open in Illustrator, Corel or another draw
program, embed all logo/images and convert all type to outlines.
If you cannot re-edit the EPS file, you will need to submit all
linked files separately (logos, images and fonts).
Conditions
- Insertion of
advertising and all copy, photos and graphics subject to
approval and acceptance by the publisher
(and/or Insurance Brokers Association of B.C. with respect to
BC Broker insertions). They will be under no
liability for failure to insert any advertisement, or for copy
errors, libelous statements or unauthorized use of material or
photographs contained in an advertisement.
- Cancellations not
accepted after closing date.
- Advertisers may be
short-rated if agreed number of insertions is not completed
within 12 months from the first insertion.
- When new rates are
announced, current advertisers will be protected until
December 31st at the old rates in the event that their agreed
run has not been completed.
- INSURANCEWEST is a registered trademark of Insurancewest
Media Ltd.
|